UltraTech wins big at Maddies 2022

UltraTech has won four trophies including two Gold trophies at the 8th edition of Maddies – Mobile Marketing Awards, for '#BaatGharKi' and 'Ghar Ek, Mauka Ek' campaigns. The categories under which the trophies were won are:

Gold Awards  

Mobile Amplification for #BaatGharKi campaign

Best Multi Mobile Channel for Ghar Ek, Mauka Ek campaign

Silver Awards 

Cross mobile Integration for #BaatGharKi campaign

Bronze Awards 

Brand Recall for Ghar Ek, Mauka Ek campaign

UltraTech was conferred with these awards at a felicitation ceremony held on 22nd November 2022 in Mumbai. The prestigious Maddies Awards acknowledges marketing stories that employ an effective mobile marketing strategy across the country. Award entries were judged by a panel of experts from across companies on various parameters like innovation, concept, execution and results. The Awards received over 500+ entries across various categories this year.

Further, UltraTech's #BaatGharKi has recently won four Gold and one Silver trophy at E4M's Radio Advertising Awards. The campaign has previously won one Gold, three Silver trophies and two Bronze trophies at ET Brand Equity Shark Awards 2022 and three Silver trophies at The Advertising Club's EMVIES 2022. The campaign was also recognised as the 'Best Case Study Presentation' for the year at EMVIES 2022.

UltraTech's 'Ghar Ek, Mauka Ek' TVC has won two Gold trophies at MMA Global's Smarties Award. 

With these latest awards, the tally of awards received for marketing campaigns across prestigious forums since 2020 now stands at 99.

About #BaatGharKi 

The award-winning campaign, #BaatGharKi, was conceptualised by UltraTech, as we understand Individual Home Builders' (IHB) true motivation behind building a home. A home builder sees a home, not just as a structure but as an important life milestone. Most IHBs often feel the need for an expert to empower them in the process of building their first home. To address this need, UltraTech conceptualized the #BaatGharKi campaign. This campaign engaged with IHBs through a series of impressive television, audio, on-ground and digital content, including social media explaining the process of home building. This campaign has garnered positive responses from the IHBs.

About Ghar Ek, Mauka Ek 

UltraTech's TVC 'Ghar Ek, Mauka Ek' TVC has been conceptualised and believes in the mantra 'Home is built only once in a person's life'. Home-Building is an emotional journey for an Individual home builders (IHB). One wrong decision can have disastrous consequences to an otherwise perfect home! A long-lasting home needs a long-lasting foundation, and it all starts with the best cement. Hence, UltraTech came up with a 360-degree brand campaign– “Ghar Ek Mauka Ek" to sensitize homebuilders that since home is built only once they should build it with India's No.1 Cement, UltraTech Cement.

These awards are a recognition of the unit team’s commitment to customers to ‘manufacture cement based on quality standards incorporating customer expectations’. All Kaizen practices of Rawan Cement Works were driven by the purpose to maximise value for customers.

The unit team presented four best practices of improvements in manufacturing processes which were selected as among the 100 best Kaizen practices nationally by CII. The Kaizen practices presented by the unit focused on innovative ideas for enabling zero breakdown, zero defect and zero accident philosophy in manufacturing. These focused on addressing issues that the unit team faced in their Total Productive Maintenance (TPM) journey.

The success for the unit team was driven by their meticulous attention to every customer feedback which helped to ensure superior quality of products and processes.

Kaizen, which in Japanese means ‘change for the better’, has come to be the industry standard globally for companies to drive continuous improvements in the manufacturing processes. Kaizen as a concept focuses on creative solutions to continually solve large numbers of small problems. The power of Kaizen is in the ongoing process of continually making small improvements that improve processes and reduce waste creating significant impact at scale.